Staff Reporter

Staff Reporter

ANALYSIS : One app to rule them all. Telcos’ chance to end subscription churn

As digital services multiply, users are feeling overwhelmed by rising costs and fragmented offerings, writes Hamish White, CEO and founder of SaaS soutions provider Mobilise.  Telcos already possess the foundations for superapp success. Their existing mobile apps provide a natural starting point for layering on new services that engage rather than exhaust consumers. As competition

EE draws up peace treaty for parents and kids as part of smartphone behaviour and safety services

EE has introduced a free, customisable “P.H.O.N.E. Contract” to help parents and children agree limits on smartphone use. The network has also introdced new under-18 mobile plans and in-store online safety appointments. The downloadable agreement covers issues such as screen time limits, phone curfews, and situations when device use is not allowed. It also includes