Lyca Mobile group CEO Milind Kangle thinks innovation through products and services will be key to further improving customer relations, with investment in brand and service quality leading to heavy growth
“MVNOs that leverage their economies of scale to deliver a compelling value proposition will continue to drive growth this year.
“Continuing to innovate through product and services will be key to deepening relations with customers. Broadening the portfolio offering with proposition models that integrate financial services and telecommunications and propositions that address a European or global footprint will engender greater loyalty and add incremental revenue streams.
“The economic environment will present challenges for the industry in 2012 but large-scale MVNOs that have invested in their brand and service quality will seize unique opportunities and accelerate their momentum.”