Consumers unimpressed by AI in smartphones – new survey

Almost half the UK population believes AI features on smartphones are overhyped, according to a new study commissioned by Uswitch.com, the comparison and switching service. The survey, conducted by research firm Opinium, quizzed 2,000 UK adults last month. The results reveal that consumers want AI tools to be practical, intuitive, and relatable. For brands to

Uswitch to sell eSIM Go data-only eSIMs to travellers from 13p a day

Comparison site Uswitch.com has teamed up with eSIM Go to launch data-only travel eSIMs, offering prices from 13p a day. Customers can sign up online and connect to local networks at their destination or before they travel for instant connection on an eSIM-compatible device. The travel eSIMs use mobile data onl and exclude regular network