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The UK is now central to HONOR’s international expansion it shifts from an entry-level player into a premium challenger according to a report by global technology research and advisory firm Omdia.

Challengers like China’s Xiaomi and Oppo are staking a claim for a top-three slot globally. How will it pan out?

Switzerland led the way in Europe with South Korea atop the global pile

Apple and Samsung dominated the list of most popular smartphones, with Xiaomi also proving successful

Europe is predicted to be the worst hit region this year