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The Advertising Standards Agency (ASA) has ruled with BT that Three’s ‘Make The Air Fair’ advertising campaign was misleading to consumers.
As government reaches target for 95 per cent connectivity, there are still questions to answer
Around eight million broadband and three million mobile pay monthly customers could be out of contract
Ofcom stated that BT breached protocol on two occasions concerning pricing
The average UK home consumes 190GB of data per month
Ofcom issued the fine after analysing 250 sales call recordings in a year long investigation
The regulatory body said it will take action “if BT fails to honour its agreement”
The regulator wants to gather data on mobile coverage, calls, broadband and user habits in the second phase of its research
The comments come after Ofcom head Sharon White voiced her frustration on a letter towards EE and Three
The challenge looks to be prompted by Three’s own legal action to impose a bigger cap on immediately usable spectrum