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O2 UK turns 15 as CEO praises ‘groundbreaking approach’
Brand went live in 2002, with CEO Mark Evans emphasising operator’s customer-centric strategy
O2 extends Rugby Football Union partnership
The deal will see O2 become one of the world’s longest standing sports sponsors
O2 unveils world’s largest projection in support of England Rugby
Fans can tweet messages of support to be displayed on top of The O2 during the forthcoming Rugby World Cup
O2 rebrands stores with England Rugby’s red rose ahead of World Cup
Operator replacing the ‘O’ on their 377 store fronts in England as part of its sponsorship of the team
O2 extends England rugby sponsorship
New four year deal means O2 continues as main shirt sponsor and and exclusive telecommunications provider to the Rugby Football Union until 2016