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Discounts on high-end smartphones from Apple and Samsung, as well as tablets, virtual reality headsets and broadband hubs

It is the first smartphone from the manufacturer to be stocked with all four UK operators

The iPhone 7 followed in second place, whilst the iPhone 6 came third

The deal adds to existing agreements already established with the likes of Apple, Lease Telecom, SOTI and MendIt

Industry insiders claim handset insurance market is becoming a “billion pound industry”

It accounted 14 per cent of all smartphone shipments in the region compared to Apple’s 15 per cent, with Canalys claiming it is now ready to wrestle away second position from its rival

Smartphone sales down five per cent, with revenue falling nine per cent

Individual shipments are also predicted to increase from 1.3 million to 1.4 million

This was a decline from 5.6 million units in the same quarter a year ago
Two models will cost £369 and £399 respectively, Apple Stores, select Nike retail outlets and online