Mainline grows B2B connections by 30pc during incentive

EE airtime distributor exceeds its target by 20 per cent during incentive that gave dealers the chance to win a trip to Las Vegas 

Mainline Digital Communications grew new business connections by 30 per cent during an incentive that gave dealers the opportunity to win a holiday to Las Vegas.

The incentive, which ran from November 1 until December 31, saw each dealer given an individual target to reach based on new business connections to EE, Orange and T-Mobile. When the dealer exceeded their target, they earned an entry into the prize draw, as well as a £20 lifestyle shopping voucher.

Dealer ATS won the main prize, with Aspect Mobiles receiving the runners up prize of Thomas Cook vouchers to the value of £1,000.

Mainline strategic business development manager Gail Hollinshead (pictured)said: “We were aiming for a 10 per cent increase in new business connections, but the promotion really captured the imagination of our dealers and we ended up trebling that figure.

“This promotion was a great way to incentive dealers during the run up to Christmas and gave a significant final boost to their end of year sales.”