O2 head of indirect partners David Plumb explained: "The Advance programme is already in place with our direct independent dealers. The plan is now extended to six months so they can make more long-term investments."
Advance partners are currently offered only a month-by-month trading agreement.
"This means these distributors don´t have to worry about our money being withdrawn after a month" said
Plumb. "Instead they can make longer-term plans taking on more staff or expanding their premises knowing that they have guaranteed investment for a six-month period. It is a way of providing them with more stability."
An O2 spokesman added: "The new Advance programme aims to provide the tools to provide a good customer experience attract and retain high-value customers increase average revenue per customer grow the business market share and reduce churn."
O2 has also expanded the Advance programme to encourage other key distributors to sign up. Those signed up so far include Anglia Telecom Fone Logistics Avenir Moco and 4U/Dextra.
"They are all engaged in a one-year business plan with the aim of becoming part of the Advance programme after six months if their connections and value meet the standards set" said Plumb.
The new six-month plan will launch on July 1.

T-Mobile UK director of marketing Phil Chapman said: "We strongly believe that in the future mobile will be an individual´s primary means of accessing the Internet just as it already is for voice."
The daily rate is charged at 0.73p per kilobyte of data until the user has spent £1 after which they pay nothing more for the rest of the day.
Compatible handsets include the Motorola V3 Nokia 6131 Nokia 6233 Sony Ericsson K750i and Samsung E870.

"The introduction of Pay Point´s retail partners extends our distribution reach by a further 15000 outlets" said EasyMobile sales and marketing director Mike Lewis.
EasyMobile went live with Pay Point a payment collection network from mid-June.
E-vouchers were initially introduced in May this year available from The Link Currys Currys.digital and PC World.

The package will give small office/home office customers and SMEs access to the mobile Internet.
The new offer includes the launch of two handsets incorporating easy to use QWERTY keyboards for the business market and a range of new services including push-mail and inclusive data allowances removing the need for a separate e-mail device.
"This marks our first steps into the business market" said Allera.
Mobile Office Mail allows customers to have their e-mails delivered to their 3G handsets exactly as they would on a PC.
The service is powered by SEVEN Networks Always-On Mail mobile e-mail platform which allows each e-mail to be pushed to the handset.
3 UK marketing director Graeme Oxby said: "E-mail is critical for many businesses and 3´s advanced network can deliver the service to mobile devices offering performance and value."
The Mobile Mail option includes 10MB of data per month for £2.50 and is expected to meet the needs of most small business users.
The enhanced version Mobile Office Mail is aimed at larger businesses. It enables retrieval of Exchange and Lotus e-mail and includes 15MB of data for £5 a month.

LG said the Chocolate phone has racked up sales of a million units worldwide since its international launch in May.
Simon Hahm president of LG Electronics´ European business division for mobile said: "When we created the Chocolate phone we knew had a special product on our hands but the scale of success after just one month of sale in the UK has surpassed our expectations."
LG expects the Chocolate to replicate its success in Europe as it launches in China Russia and Mexico.

The offer is also intended to encourage the use of Web´n´Walk which is so far understood to have had disappointing take-up.
It is hoped that the services on offer will drive users to go for the unlimited browsing option which costs an additional £7.50 per month.
The bundle will be available through T-Mobile stores and online through the network´s own web site and also Dial-a-Phone.
It is also being offered to business users through T-Mobile´s preferred dealer Business Partners programme. According to senior product manager Darren Drinkwater take-up has been good through the channel with deals at 80 units a go.

The company claim 97 per cent of calls have been answered within three rings (seven seconds) compared with 88 per cent for the 10 months before. And 97 per cent of e-mails received since January were responded to within 60 minutes of receipt.
A spokesman from Parkway Telecom a Yes Telecom business partner commented: "Following the launch of the CARE initiative levels of support have increased considerably."

UBC Media Group CEO Simon Cole commented: "People are buying music online and are listening to the radio on their phone. This service will allow people to buy music as they listen on the move."
Consumers will subscribe to the service and top up the amount of credit they have for music downloads in the same way as they would top-up a pre-pay mobile phone.
The download cost is expected to be around £1.25 a track.
The consumer trial runs in Birmingham for four weeks from July 10 with 100 users able to download music in real time from Heart FM´s DAB station.

3 head of content products Mark Joseph said: "This is another big-name brand allocating advertising spend to mobile media. Canon recognises the opportunity to reach out to a large mobile audience of more than 3.5 million viewers tuning into one of the biggest events ever broadcast on mobile."
In addition to the sponsorship agreement Canon will run 30-second ads on 3´s made-for-mobile TV show Berlin or Bust.
Joseph explained: "Sponsorship agreements such as this will bring benefits to the consumer making way for more free channels such as 3´s Berlin or Bust TV show."
Canon Europe new media specialist Mike Nutley said: "The Wold Cup is a phenomenal opportunity for sponsorship packages. With this exclusive deal we can engage with our customers in an innovative way without having to worry about standing out from the clutter in traditional media."
He added: "Mobile and mobile TV is an extremely potent channel one which will no doubt grow in importance for Canon and other advertisers as consumers increasingly engage with the fantastic array of mobile multimedia services that are on offer."

The list published by Real Business magazine is the only ranking of business people who have made their millions from new economy interests including mobile phones the Internet software and computer games.
At number 13 on the list is Mo Ibrahim whose Celtel network has provided mobile coverage for Africans since 1998 and today covers 14 of the poorest countries in the continent including Sudan.
He sold Celtel for £1.7 billion last year but continues to run the firm. He has a personal wealth of £343 million putting him above Carphone Warehouse founder Charles Dunstone who is estimated to be worth £200 million.
Another successful entrepreneur is mobile phone designer Jim Morrison who moved Carrier Devices to Dubai´s Internet city from Glasgow in 1993. In Australia his i-mate handsets rival Treo and BlackBerry. Morrison is valued at £300 million.