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Virgin Media O2 bets on ex-William Hill CEO to improve customer experience

Staff Reporter
May 2, 2023

Former William Hill CEO Ulrik Bengtsson has joined Virgin Media O2 as chief operating officer. He replaces Jeff Dodds who has taken a CEO position at another company and will leave in the summer. 

Dodds had been COO of Virgin Media O2 since the business was formed and, before that, at Virgin Media from June 2019 to May 2021.

Bengtsson, who left William Hill nearly a year ago., will be responsible for improving customer experience and implementing key consumer digital initiatives across all of Virgin Media O2’s customer areas.

This includes overseeing customer service, install and field technicians, offline sales and more than 300 retail stores spread across the country. Virgin Media O2 last week came top of Ofcom’s, most complained-about network provider.

Bengtsson spent almost three years as CEO of William Hill International from 2019, joining the company as Chief Digital Officer in April 2018. In 2021, he oversaw the sale of William Hill to Caesars Entertainment for £2.9bn,

Prior to this, he spent five years as CEO of Betsson Group a Swedish company that offers a number of online gambling products, such as casino, poker, bingo, sports betting and scratch card and was the CEO of Viasat, a satellite and pay television brand, co-owned by the Swedish media group Viaplay Group.

Lutz Schüler, CEO of Virgin Media O2, said:

“Ulrik brings extensive operational and digital knowledge to the table with a record of delivering transformational changes that create a better customer experience and service.

Schuler: transformational changes

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