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TCL unveils England and Spurs star Kane as European brand ambassador

Jasper Hart
July 22, 2020

Kane will appear in ad campaigns and create social media content for manufacturer

TCL has unveiled England football captain Harry Kane as an official European brand ambassador.

The partnership runs until July 2021 and will see Kane featured in the manufacturer’s online and offline advertising campaigns. This includes an advert wrapped around the IMAX cinema in London.

TCL says that Kane will also create exclusive content for the brand to be shared across social media channels. Kane will promote TCL’s entire ecosystem of products across TVs, smartphones, headsets and soundbars.

This follows on from TCL’s BAFTA partnership, which was meant to help advertise the UK launch of its 10 series smartphones.

Kane, who has scored 17 Premier League goals in 28 appearances this season, is not the only Spurs player to partner with an electronics brand. Last year, Dele Alli partnered with Honor to launch its 20 series.

Additionally, former Spurs player Peter Crouch appeared in a Carphone Warehouse advert last year.

Elsewhere, Three’s Chelsea FC kit sponsorship has taken effect for the remaining games of the current Premier League season.

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