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Strategy Analytics: Tablet market to continue growing in the second half of 2020

Paul Lipscombe
August 6, 2020

Back-to-school demand should boost tablet sales according to analyst firm

Strategy Analytics expects the global tablet market to continue its strong performance in the coming months.

It follows a 17 per cent year-on-year increase during Q2 2020 as the need for remote working continued.

But the analyst firm Strategy Analytics anticipates ‘back-to-school’ demand to further boost this market into the autumn.

Lower price-points for tablets is also expected if remote working and school options remain post-pandemic.

Continued growth expected

Connected Computing Devices director Eric Smith said the rise of tablets “won’t be temporary”.

“As covid-19 is still un-contained in some of the largest markets in the world and research shows certain workers and companies are getting used to remote work, it’s safe to say this won’t be a temporary change in demand.

“Tablets have evolved from the simple entertainment slate of the boom years into devices more capable of handling work and school tasks.”

Apple led the market overall during the second quarter with 14.3 million shipments, followed by Samsung (6.9m) and Huawei (4.9m).

Strategy Analytics senior research analyst Chirag Upadhyay said: “New products played an important part in this quarter’s tablet success as well. Apple’s newest iPad Pro models sold very well as consumers needed devices with keyboards to get work done at home.”

Apple’s performance in the second quarter gave the vendor a third (33pc) of the total tablet market.

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