Mobile industry veteran Bav Majithia joins Zone Global team as non-executive director
Staff Reporter
January 31, 2025
Mobile channel veteran and entrepreneur Bav Majithia has joined international recommerce specialists Zone Global as a non-executive director.
Majithia is the co-owner and COO of vehicle customisation and wrapping company Yiannimize and co-founded Genuine Solutions Group in 2005.
His new role at Zone Global is part of the company’s global expansion strategy to scale its operations, particularly in the UK, Europe, and the USA.
With a career spanning nearly two decades in the telecoms industry, Majithia co-founded Genuine Solutions in 2005, before exiting in 2019. Since then, he has invested in technology, TV shopping, and clothing businesses. In 2021, he partnered with Yianni Charalambous and masterminded the expansion of Yiannimize into new business avenues.
“I saw this as a great opportunity to contribute to a company with a clear vision for growth. Zone Global has ambitious expansion plans, and I believe my experience and industry insights will add real value. With a strong focus on scaling operations in the UK and Europe, I am excited to help steer and support their journey,” he said.
“I am thrilled to welcome Bav to the Zone Global team. He is a highly respected industry specialist with a wealth of knowledge and an extensive network of contacts. He has a proven track record of building successful businesses. This is a significant win for Zone Global. Bav will be working closely with myself and the senior management team to drive our growth strategy, particularly in expanding our presence in the UK/EU and USA markets. His experience and insights will be invaluable as we embark on this exciting next chapter for the company.”
Parsonage: This is a significant win for Zone Global.
Zone Global UK and Europe general manager Noel Heaton commented “ I first worked with Bav at Genuine Solutions and I am delighted to welcome him to the teaml. Bav’s entrepreneurial spirit and track record in driving organic growth is coming to Zone Global at exactly the right time. “
Zone Global emphasises corporate social responsibility alongside asset recovery and root cause analysis. It collaborates with approved Responsible Recycling (R2) organisations and other companies seeking sustainable recycling solutions. It is a mahor suppporter of the Ocean Cleanup non-profit organisation that is developing and scaling technologies to rid the world’s oceans of plastic.
