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Global smartphone shipments fall 9pc in Q2 2022

Megan Robinson
July 19, 2022

Falling demand is causing concern for the global smartphone market

Global smartphone shipments have fallen 9 per cent year on year in Q2 2022 due to lesser demand and economic troubles, according to Canalys.

Samsung maintained its lead in Q2 2022 with 21 pc market share due to its low-end A series supply, and was up 4 pc YoY.

Apple came second with a 17 pc share as the iPhone 13 sustained its popularity, and its share increased by 3 pc from Q2 2021.

However, Xiaomi, Oppo and Vivo saw a decline in market share in Q2 2022 and now take 14 pc, 10 pc and 9 pc respectively.

Canalys Research Analyst Runar Bjørhovde said: “Economic headwinds, sluggish demand and inventory pileup have resulted in vendors rapidly reassessing their portfolio strategies for the rest of 2022. 

“The oversupplied mid-range is an exposed segment for vendors to focus on adjusting new launches, as budget-constrained consumers shift their device purchases toward the lower end.” 

Canalys Analyst Toby Zhu added: “While component?supplies and cost pressures are easing, a few concerns remain within logistics and production, such as some emerging markets’ tightening import laws and customs procedures delaying shipments.

“In contrast to last year’s pent-up demand, consumers’ disposable income has been affected by soaring inflation this year.”

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