A Galaxy S24 not so far far away

Staff Reporter

January 18, 2024

London’s skyline was lit up by a huge hovering spaceship last evening made up of hundreds of illuminated drones.

More than 550 drones and took an awestruck audience on a journey through the solar system with a series of colourful celestial scenes above Canary Wharf.

The mysterious spectacle wasorchestrated by Samsung to celebrate the landing of its new flagship Galaxy S24 devices, in what is the tech brand’s biggest launch to date.

The display was 160 metres wide across the city and took 650 hours to be designed and programmed.

Annika Bizon, Marketing and Omnichannel Director for Samsung UK and Ireland. said:

“We wanted to capture the wonder and amazement of this new age of smartphone by creating a spectacular drone show that would gaze beyond our planet and into the galaxy. We brought the stars, solar system and universe closer than ever before to the British public to demonstrate the infinite possibilities as we look to embark on a new journey with Galaxy AI.

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