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Saf Malik
November 12, 2019
Third partnership in three months for distributor
Eurostar has continued its recent spate of partnerships with the announcement that it is an official UK distribution partner for TCL’s Alcatel Mobile.
The partnership is Eurostar’s third significant partnership in the past three months, following its deals with Lease Telecom and Cat and Land Rover brand licensee Bullitt Group.
Eurostar managing director Peter Carnall said the vendor’s range of wearables and connected devices as well as its mobiles meant it was a good fit for Eurostar’s growth plans.
“Eurostar is thrilled to partner with Alcatel Mobile and as the Eurostar business looks to bolster its branded portfolio of products to its customers, the future growth of Eurostar is in working with partners that have a strength in not just mobile, but in wearables and connected devices,” he said.
“Alcatel products appeal to a vast range of users and are backed by a trusted Tier 1 manufacturer. As a business, we are highly focused on building lasting partnerships of value to the brands we choose to work with and we welcome Alcatel Mobile to the Eurostar portfolio.”
Eurostar’s head of commercial and vendor management Steve Hankey added: “Alcatel is a highly respected brand in the UK in both B2B and retail channels – Its diverse product portfolio consisting of mobile, tablet, and mobile broadband further enhances Eurostars already significant offering out into the channel.”
Alcatel handsets will be available from Eurostar in Early December. The distributor turned over £89 million last year, and Carnall has described 2019 as a “record year” for the company.