1m kids conned by online scams every year – Vodafone survey

Vodafone reckons nearly a million UK children have been conned by online scams over the past year.

The data comes from a survey of  2,000 parents, children aged 11–16, and over 4,800 teacher. It found that 13-year-olds are the most frequently targeted. The average financial loss per scam is £103, often causing anxiety, depression, and a loss of confidence in digital spaces among victims.

An estimated 3,000 scam attempts are made against young people daily, with fraudsters exploiting gaming and social media platforms.

According to the study, scams primarily occur on social media (78%) and gaming platforms (22%). The most common scams involve fake advertisements and quizzes disguised as content from well-known brands, tricking children into sharing personal information or purchasing counterfeit goods.

The study also found that the psychological impact of scams can be even more severe than the financial loss. Eight in ten parents reported that their children experienced long-lasting emotional distress, with 69% becoming anxious and prone to constant worrying. Nearly a quarter of affected children stopped engaging in online activities they once enjoyed.

One in five teachers surveyed said they have taught students who have been scammed, noting increased anxiety, emotional distress, and even school absences among victims.

Cybersecurity expert Catherine Knibbs, who contributed to Vodafone’s research, said:

“Many children lack the emotional regulation skills to recognize scams, and once they become victims, they often experience shame and self-blame, which can lead to mental health struggles.”

Most parents believe that tech companies should do more to protect children online. Vodafone supports the Global Action Plan’s campaign urging the UK government to enforce stricter online safety measures. Parents are encouraged to contact their local MPs to advocate for safer digital environments.

Vodafone UK’s Chief Corporate Affairs and Sustainability Officer, Nicki Lyons, commented:

“The online world is a fundamental part of young people’s lives. We want to ensure they can navigate it safely. This initiative is part of our broader efforts, including our Digital Parenting Hub and ongoing partnerships with child safety organizations.”

In response, Vodafone is next week launching a ‘Phish ’N’ Tips’ pop-up shop in Tottenham St, Central London W1T 4RE to offer expert advice to families on identifying scams and staying safe online. The initiative is backed by the NSPCC.