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Mystery Caller: Handsets for visually impaired people

Mobile News
March 16, 2015

Android and iOS devices both include a range of features for people with visual impairments. Mystery Caller wants to know what these are. Can the CSAs tell him?

5: EE

Dave’s first suggestion was that I go to an EE store to look at the phones. That’s right, a blind person should go and look at devices. Absolute genius there, Dave. When he put me on hold I decided to hang up.

Manner – 1/5
Understanding – 2/5
Knowledge – 1/5
Helpfulness – 0/5
Clarity – 3/5
Overall – 1/5
Total – 8/30

4: Virgin

She said that most smartphones came with stuff that would help a blind or partially-sighted user. I asked her to tell me about these features and she couldn’t, so back on hold I went.

Manner – 3/5
Understanding – 1/5
Knowledge – 1/5
Helpfulness – 3/5
Clarity – 1/5
Overall – 2/5
Total – 11/30

3: Three

I was interested to know about accessibility features on the device and he didn’t know what that meant. He asked me to repeat it several times until eventually I said it was stuff like reading out texts.

Manner – 4/5
Understanding – 3/5
Knowledge – 1/5
Helpfulness – 3/5
Clarity – 1/5
Overall – 2/5
Total – 14/30

2: O2

John had an idea where I could find functions I needed for someone with visual problems, but was reluctant about giving incorrect info.

Manner – 5/5
Understanding – 4/5
Knowledge – 3/5
Helpfulness – 4/5
Clarity – 4/5
Overall – 4/5
Total – 24/30

1: Vodafone

The information given to me from the member of staff was excellent. She explained that it was a very popular phone.

Manner – 5/5
Understanding – 5/5
Knowledge – 3/5
Helpfulness – 5/5
Clarity – 4/5
Overall – 4/5
Total – 26/30


The UK has an ageing population who need some accessibility features on smartphones.

So you’d expect sales staff to have at least some idea about what is out there to help those with visual impairments.

I’m not sure what annoyed me most about Dave at EE: the fact that he couldn’t answer any of my questions or the fact that he wasn’t that bothered about trying.

The girl from Virgin had a crackly line but she did at least try to answer my query. Unfortunately, she almost completely failed to give any useful information.

Matthew at Three did give some information but, for the most part, it was incorrect or misleading.

What O2 rep John did know was spot on but his knowledge wasn’t that broad and he didn’t do much to extend it.

Despite a poor start, Sam at Vodafone recognised her lack of knowledge and went about correcting it, winning her the task.

Full article in Mobile News issue 582 (February 16, 2015).

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