Mystery Shopper: Stratford, London

Mystery Shopper wants to capture video footage of the Olympics and upload it to social networks. He can spend £30-£35 a month, and image quality and memory are key

5: Three

Product range – 5/5
Product knowledge – 2/5
Airtime knowledge – 2/5
Questioning ability – 1/5
Sales ability – 2/5
Shop appearance – 3/5
Total – 15/30

4: Phones 4U

Product range – 5/5
Product knowledge – 3/5
Airtime knowledge – 2/5
Questioning ability – 1/5
Sales ability – 2/5
Shop appearance – 5/5
Total – 18/30

3: Everything Everywhere

Product range – 5/5
Product knowledge – 2/5
Airtime knowledge – 1/5
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 20/30

2: Vodafone

Product range – 5/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 23/30

1: O2

Product range – 5/5
Product knowledge – 5/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 5/5
Total – 24/30

Summary

Most of the stores had Samsung blindness, and the bottom three seemed on autopilot to offer anyone mentioning a contract above £30 an S III.

Although winners O2 mentioned the S III, it outlined why the Sony would suit my requirements more.

Vodafone might have won had it not suffered a technical glitch, as its deal was also appealing.

Three and Everything Everywhere seemed to be S III obsessed, frequently saying it was the best without a demo or evidence.

When Phones 4U’s staff member realised I wasn’t buying right now, he got me out of the door sharpish.

Full article in Mobile News issue 520 (August 13, 2012).

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