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Following the break-up of its partnership with Ericsson, Sony is to become a standalone mobile vendor. Michael House asks leading industry figures how they rate its chances
Manufacturer informs distribution and network partners of likely inability to meet stock demands
Gaming veteran to initially drive content development for the manufacturer’s Xperia Play handset before focusing on the company’s wider gaming advertising marketing activities
Device, including exclusive white version will be available at the start of June following extensive testing to get rid of bugs
Freight issue means Sony Ericsson handset will miss tomorrow’s release at some retailers and carriers, although some will continue with the launch on time
Manufacturer set for intensive Xperia campaign as it pushes to be number one producer of Android smartphones
Network stalls on April 1 launch after it finds problems with the handset’s software, but all remaining UK networks will go ahead with the planned release date
Operator’s existing customers will be able to pre-order the devices before they go on general sale on April 1
Sony Ericsson today announced three new smartphone handsets, including the much anticipated Xperia Play that will launch globally from the end of March.