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Lumia 535 branded as Microsoft on the front and rear; UK availability in Q1 2015 with pricing expected to be under £100 SIM-free
Latest handset running Windows Phone 8.1 available on contract for £24 a month from EE, Vodafone, Dixons Carphone Group, Tesco and Amazon
Manufacturer claims it is bringing “flagship experiences to affordable price points” with launch of three new handsets
Low-end device to be priced below £100, making it the cheapest Lumia smartphone to date
All devices, including the flagship 930, will run Windows Phone 8, with virtual assistant Cortana making its debut