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HTC consideration and expectation with consumers falling

Quarterly YouGov study says manufacturer needs to reconsider its marketing strategy in order to win back consumers and compete with market leaders Samsung and Apple

  • Staff Reporter
  • 26 July 2012
  • Comment

Cutting Room: Nokia in need of the wow factor

Paul Withers explains why Nokia’s future could all hinge on its high-profile deal with Microsoft to use its Windows Phone platform

  • Staff Reporter
  • 5 July 2011
  • Manufacturers, MVNOs, News

Virgin unveils SIM-only plan and discounted tariffs

MVNO launches £20 SIM-only deal as well as new and discounted contract tariffs for HTC handsets

  • Staff Reporter
  • 23 June 2011
  • Features, Manufacturers

Huawei to be the next HTC?

With the appointment of Mark Mitchinson and rumours of a substantial UK marketing brand push, could Huawei be about to replicate the success of HTC? Michael Garwood asks the industry about its chances

  • Staff Reporter
  • 3 June 2011
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