Tackling Growth: 5G conversion could kick £139 million into UK rugby economy

The integration of 5G into UK rugby stadiums could boost the sport’s economy by £139 million each year by 2029 says a forecast by Development Economics into impact of advanced connectivity on professional sports. The Vodafone-commissioned research claims an increase in revenue is expected from improved hospitality and ticketing strategies enabled by 5G. Sales of

Vodafone chief commercial officer Max Taylor promoted to UK CEO

Vodafone chief commercial officer Max Taylor is now  CEO  replacing Ahmed Essam who now becomes Executive Chairman Vodafone Germany and CEO European Markets. As chief commercial officer he was responsible for the commercial performance of the Consumer division including sales and marketing, digital, brand, customer experience and commercial operations. Taylor has 25 years experience in

Slow rollout of Standalone 5G is costing SME’s £8.6 billion annually in lost productivity potential, says Vodafone

Vodafone Business estimates the slow rollout of standalone 5G is costing small and medium enterprises £8.6 billion a year in potential productivity savings. Standalone 5G networks offer superior coverage, speed, and connectivity compared to non-standalone setups, unlocking advanced services such as augmented reality, autonomous vehicles, and IoT. In its report, titled “Supercharging Small Businesses,” Vodafone

European secondary market soared to 309 million devices last year

The global market for pre-owned smartphones boomed to to 309 million units last year and its expected to reach 431 million units by 2027. So say the latest findings from the Recommerce Barometer, unveiled in collaboration with Vodafone indicating a surge in European interest towards purchasing refurbished smartphones. According to the report inflationary pressures are

Vodafone to invest £1.18bn in 10-year Microsoft partnership to combine AI and IoT expertise

Vodafone and Microsoft have joined forces in a 10-year collaboration partnership to develop a new AI and IoT connectivity platform and revamping Vodafone’s global data centre cloud strategy.  Vodafone will invest £1.18 billion over the next decade in  cloud and customer-focused AI services developed with Microsoft.  Microsoft will use Vodafone’s fixed and mobile connectivity services.

Phones4U collusion trial racks up £106 million in legal costs

Administrators launch battle to slash networks’ lEGAL COSTS The administrators of Phones4U face a staggering legal bill of £77.2 million from the networks they sued in addition to their own costs of around £29 million. This arises from Phones4U’s unsuccessful four-month trial during its administration, where they claimed all the mobile networks colluded to push

Virgin Media ordered to pull wi-fi ad after Vodafone complaint

Vodafone has forced Virgin Media to withdraw an ad that claimed “Get the fastest WiFi Guarantee of any major provider”. Vodafone complained to the Advertising Standards Authority that the ad, which ran in July, was misleading and could be not be substantiated. The ASA agreed and ordered Virgin Media to pull the ad and ensure