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X unveiled alongside the iPhone 8 and 8 Plus as the Californian giant celebrates the tenth anniversary of iPhone
iPhone shipments rose marginally in the most recent three month period
Total Apple revenue came in at $45.4 billion, down 14 per cent on the quarter but up seven per cent on the year
The manufacturer’s most famous and popular device has sold more than a billion units
Mac and services growth boosts total revenues after iPhone and iPad sales decline for the second year running in Q2
The industry changing device hit its 10th birthday yesterday
Smartphone sales down five per cent, with revenue falling nine per cent
CEO Tim Cook hailed the device as Apple’s best yet, but reception from B2B dealers and analysts wasn’t as positive
Apple’s latest flagship went on sale today (September 16) and is available from £599.
Apple’s latest flagship is due to go on sale tomorrow (September 16), but the Covent Garden store lacked the usual crowds that have accompanied previous release days