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Over The Top business messaging traffic will surge to 375 billion messages by 2028, up from the 100 billion messages recorded so far 2023 according to Juniper Research.
Operators are expected to lose less in revenue in the long-term as illegal channels are clamped down on
The ICO ruled the messages were not complying with marketing legislations EE has been fined £100,000 by The Information Commissioner (ICO) for sending text messages to customers without their consent. The ICO stated today (June 24) more than 2.5 million messaged were sent in 2018 to spur EE customers to upgrade their handsets via the
The Institute of Engineering and Technology says emergency service numbers need to be adapted for text and social media
The rise of over-the-top messaging applications is behind the drop in SMS revenues, which will be largest in Asia Pacific and Italy
Analyst firm says the increase in popularity of social messaging apps will allow data services to become largest non-voice revenue generator
Over 150 billion SMS text messages are now sent each year in the UK