SIM-only sales at third-highest since 2014 in the week after new ruling came into effect Ofcom’s ‘Text-to-Switch’ ruling has boosted mobile market sales by 57 per cent year-on-year (YoY) and has led 12-month SIM-only deals to rise 104 per cent. This is according to data compiled by www.awin.com which analysed its weekly Mobile Benchmarking Report