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AO joins the refurbished revolution
AO is to sell refurbished ‘as new’ mobile phones through its Mobile Phones Direct brand.
Scott Hooton takes on mobile director role at AO and Mobile Mobile Phones Direct.
Ex-Phones marketing chief Scott Hooton has joined online electricals retailer AO Mobile Director as Mobile Director including Mobile Phones Direct. He has been working in the background as an advisor to AO since it acquired Mobile Phones Direct in 2019. He takes over from group services director Paul Dawson who has has been leading mobile
Industry reaction to the iPhone 6 and Apple Watch
Industry reacts to the iPhone 6, iPhone 6 Plus and Apple Watch announcements
Phones 4u aims for retail leadership in wearables
Retailer wants to be seen as being at the forefornt of the technology as it continues to trial its Be.Smart store concept
Phones 4u offering customers demos of the Galaxy S5 today
Customers can get hands-on with the smartphone in 10 of the retailer’s stores today before it is made available for pre-sale tomorrow
Phones 4u to open 15 Samsung-branded stores
Outlets to be branded as Samsung but run by Phones 4u staff, selling the latest smartphone, tablets and wearable technology from the manufacturer
2014 predictions: Retailers
Phones 4U COO says consumers will consider more what a handset does rather than its design, eXpansys CEO Anthony Catterson is expecting a year of mergers and consolidation and Mobile Fun MD Mohammed Hussain sees wearable technology making big inroads
Phones 4U, O2 and Carphone confirm Moto G availability
Smartphone now on Phones 4U’s website with in-store availability following on Friday; O2 to begin selling device from November 27, with Carphone ranging it from December 11
Phones 4U secures exclusive on HTC One Mini in red
Colour variant to go on sale next month across the retailer’s stores and on it website
P4U puts five times more iPhone stock into stores than before
Retailer says it will have stock in all of its stores over the launch weekend as a result