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UK consumers are tending to hold onto their smartphones for longer, show YouGov figures. But how are these trends affecting the shape of the market and the picture for operators, vendors and MVNOs?
Compelling offers from MVNOs has contributed to growing connections An inability to match alternative offers is one of the main reasons people are quitting their direct contracts with mobile phone operators and moving to MVNOs. According to public opinion and data analyst organisation YouGov, around a third of the six per cent of UK adults
Quarterly YouGov study says manufacturer needs to reconsider its marketing strategy in order to win back consumers and compete with market leaders Samsung and Apple