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  • News, Operators

Job cuts loom as O2 takes over advertising joint venture

Operator warns of a reduction in Weve’s near 100 headcount due to duplication following its purchase of the company earlier this month

  • Staff Reporter
  • 13 May 2015
  • News, Operators

O2 strikes brand partnership with Channel 4

Operator’s branding will appear on the channel’s new All 4 service across Sky, BT and Virgin Media, with Priority users gaining 48 hour access to 10 flagship series

  • Staff Reporter
  • 26 March 2015
  • News, Operators

O2 launches live Twitter TV vote to decide Priority offers

Campaign to run during ad breaks of two shows on E4 for 21 weeks to enable viewers to use unique hastags to decide which ASOS and Cineworld offers will appear in the app

  • Staff Reporter
  • 7 August 2014
  • News, Operators

O2 churn in Q2 falls to record low with 199k contract adds made

Churn falls to ‘market-leading’ one per cent in Q2, with its mobile contract base growing six per cent from last year

  • Staff Reporter
  • 31 July 2014
  • News, Operators

O2 launches £7m ‘Be More Dog’ campaign for Priority app

Above-the-line campaign, which begins this Saturday, aims to highlight all the benefits of the operator’s digital loyalty service

  • Staff Reporter
  • 15 May 2014
  • News, Operators

O2 contract adds fall but Refresh maintains customer loyalty

Operator sees 135,000 mobile contract customers join in Q1 as its Refresh tariff maintains market-leading churn of 1.1 per cent

  • Staff Reporter
  • 9 May 2014
  • News, Operators

O2 and Vodafone launch 4G in the UK

O2 switches on the service in London, Leeds and Bradford, with Vodafone beginning just in London; both will roll out to the same 13 cities before the end of the year

  • Staff Reporter
  • 29 August 2013
  • Features, Operators

Dunne: O2’s customer base most valuable in the market

Operator’s latest results show churn hit ‘record low’ and contract adds rose by 16pc in Q2

  • Staff Reporter
  • 13 August 2013
  • News, Operators

O2 to introduce ‘innovative’ digital services in 2013

Operator driving new strategy with more innovations to launch this year, working alongside its Priority suite of services

  • Staff Reporter
  • 14 March 2013
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