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Manufacturers will have to produce high-end smartphones to reflect consumer personalities, according to Perron, who adds that a broader entertainment experience on devices will also emerge
Manufacturer set to double UK spend this year to promote new Xperia handsets
Sony Mobile wants to ‘re-engage’ with the public – starting with a £20 million marketing blitz. Paul Withers asks the firm’s president of North Western Europe, Pierre Perron, how he intends to claw back market share
Manufacturer trebling its 2011 marketing spend to as it promotes its Xperia, S, P and U handsets
Sony Mobile appoints Catherine Cherry as its new UK and Ireland marketing director following David Hilton’s departure last month
Partnerships will be key, according to Sony Ericsson UK and Ireland managing director Pierre Perron, with growing smartphone usage making mobile entertainment key in meeting consumer needs
New managing director, replacing the outgoing Nathan Vautier, begins new role tomorrow