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2012 predictions: Sony VP North Western Europe Pierre Perron

Manufacturers will have to produce high-end smartphones to reflect consumer personalities, according to Perron, who adds that a broader entertainment experience on devices will also emerge

  • Staff Reporter
  • 8 February 2013
  • Manufacturers, News

Sony readies £40m marketing push to promote new range

Manufacturer set to double UK spend this year to promote new Xperia handsets

  • Staff Reporter
  • 28 January 2013
  • Features, Manufacturers

Hearts and minds – Sony’s return to UK

Sony Mobile wants to ‘re-engage’ with the public – starting with a £20 million marketing blitz. Paul Withers asks the firm’s president of North Western Europe, Pierre Perron, how he intends to claw back market share

  • Staff Reporter
  • 24 April 2012
  • Manufacturers, News

Sony kicks off £19m UK ad campaign to promote Xperia range

Manufacturer trebling its 2011 marketing spend to as it promotes its Xperia, S, P and U handsets

  • Staff Reporter
  • 26 March 2012
  • Manufacturers, News

Sony Mobile appoints new UK marketing director

Sony Mobile appoints Catherine Cherry as its new UK and Ireland marketing director following David Hilton’s departure last month

  • Staff Reporter
  • 15 March 2012
  • Features, Manufacturers

2012 predictions: Sony Ericsson UK & Ireland MD Pierre Perron

Partnerships will be key, according to Sony Ericsson UK and Ireland managing director Pierre Perron, with growing smartphone usage making mobile entertainment key in meeting consumer needs

  • Staff Reporter
  • 18 January 2012
  • Manufacturers, News

Perron to head up Sony Ericsson UK and Ire from September 1

New managing director, replacing the outgoing Nathan Vautier, begins new role tomorrow

  • Staff Reporter
  • 31 August 2011
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