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People could be missing out on an average of £638 by failing to recycle old electronic devices, according to new research from Virgin Media O2. The findings, released ahead of Global Recycling Day on 18 March, estimage 92 million electronic devices— including smartphones, tablets, smartwatches, and gaming consoles—have been thrown out wtih household waste over
A study by Censuswide, commissioned by Virgin Media O2, reveals that the average household has £218 worth of unused mobile phones. Despite this untapped value, only one in 10 people have traded in a device over the past five years. Virgin Media O2 is urging households to recycle their old smartphones through O2 Recycle, highlighting
O2 has recycled more than 128,000 devices in the last year
September is the most popular month for trade-ins
The deal will reportedly make it the most successful running contract between a mobile operator and recycling specialist in the UK mobile industry
Scottish firm posted flat revenues of £80.2 million for the last financial year
Prototype was built from O2 Recycle parts and grass from Twickenham Stadium to celebrate launch of “Recycle for Rugby” campaign
Operator commits to raising £350,000 through O2 Recycle for Try for Change campaign
Redeem recycled 1.9 million handsets in 2014 giving £65 million back to customers in 24 countries
Operator has received more than 1.4 million gadgets since the scheme’s launch nearly five years ago, with over 420,000 devices recycled last year alone