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Whilst O2 does is more expensive and perhaps offers more overall value than its operator rivals, Paul Withers disagrees with its UK CEO that they are devaluing the market by lowering prices
CEO Dunne says new customers are being attracted by the operator’s innovative value-added services
O2 is on the up having added 223,000 contract customers in Q1. Paul Withers argues that the operator’s innovative services are leading it to think outside the box, keeping it ahead of its rivals
Personalised marketing service adds four million customers in the last six months and exceeds 10 million milestone just two-and-a-half years after launching
Former Mindshare head of digital display and mobile Claire Valoti to take over from Shaun Gregory on January 3, who moves to new role at Telefónica Digital
Nick Pestell joins O2’s Media business as head of agency sales, the same role he previously held at Yahoo!
Two million customers sign up for O2 service since launch 16 months ago, with 1,000 brands also working with the network
Targeted advertising service has seen over one million customers opt-in to it less than a year after its launch