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Perron to head up Sony Ericsson UK and Ire from September 1
New managing director, replacing the outgoing Nathan Vautier, begins new role tomorrow
Is it time for Sony to ditch Ericsson?
The joint venture once sold 103 million handsets in a year, but has been in decline since. An expected comeback failed to spark, and Mobile News asks the industry where the problems lie
Vautier to quit as Sony Ericsson UK & Ireland head
Managing director to leave in the coming months after two-and-a-half years in charge to take up a role “not in direct competition” with Sony Ericsson
Sony Ericsson bets big on new handset range
Sony Ericsson UK boss speaks ahead of Q2 2010 financial results of marketing push behind Arc handset, and confidence the firm’s subsequent devices will see it reclaim share