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Smartphones see biggest increase (18pc) while traditional media sees falling rates of engagement, according to eMarketer
CEO Olaf Swantee has launched a strategic review into ads that appear when browsing the web on smartphones
Weve will send targeted messages from brands such as Tesco to EE, O2 and Vodafone subscribers
The social network experienced a 54 per cent year-on-year increase in monthly active users logging in from a mobile device
Increased smartphone ownership driving growth, with mobile ad spend now accounting for more than half of total digital spend
Mobile commerce joint venture Weve can now run advertising campaigns across all three shareholders’ – O2, EE and Vodafone – customer bases