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EE launches 4G connected point of sale proposition for pop-ups

Report commissioned by operator found that UK pop-up retail sector is growing by 12.3pc with turnover £2.3 billion over last 12 months

  • Staff Reporter
  • 13 August 2015
  • News

EE reassures channel partners with Mainline commission freeze

Mobile operator insists there is no impact on commercial terms when distributor takes on a dealer’s contract on its behalf

  • Staff Reporter
  • 17 July 2015
  • News, Operators

EE to switch 80 per cent of direct partners to distribution in B2B shake-up

New strategy will see more dealers go through recently acquired airtime distributor Mainline

  • Staff Reporter
  • 27 April 2015
  • Dealers, News, Operators

EE setting out to woo rival network dealers

Operator looking to add 10 large O2 and Vodafone dealers to its 40-strong direct partner network following its partnership with Azzurri as it looks to ‘send a signal to the market’

  • Staff Reporter
  • 21 January 2015
  • Distributors, News, Operators

Exclusive: EE acquires airtime distributor Mainline

Mobile operator now takes full ownership of the company, with the Mainline brand to remain; MD Andrew Boden to leave the company after 23 years

  • Staff Reporter
  • 18 December 2014
  • Distributors, News

Midland rebrands as ‘Mdee’ following radical restructure

Firm to attack IT and fixed line markets and aims to double reseller partners in 12 months

  • Staff Reporter
  • 22 April 2014
  • Operators

EE hires Mike Tomlinson as small business marketing director

Former Virgin Media head of marketing strategy joins Everything EVerywhere to drive growth in small business market

  • Staff Reporter
  • 26 March 2012
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