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HTC changes marketing strategy to focus on design
HTC’s adverts for the new One M8 will focus on its “craftsmanship” and will be seen on TV, in print and online
Vodafone reveals ‘Firsts’ global marketing strategy
Operator announces new social media-led strategy which will replace its sponsorship of McLaren F1
Tesco Mobile appoints former O2 marketing chief
Simon Groves, who spent 12 years as head of brand and marketing at O2, is taking on a similar role at Tesco Mobile
Orange sponsors African Cup of Nations tournament
Brand’s customers will be able to access exclusive content from the football tournament on smartphones
HTC appoints ex-Motorola VP to refocus global marketing
The mobile manufacturer has appointed Benjamin Ho, former president and chief marketing officer at Motorola Asia Pacific, to make HTC seem more appealing to the mass market