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MVNO launches tansatlantic ‘Lycamobile Racing’ powerboat team to help boost brand awareness and sales in the UK and US. Editor Michael Garwood reports
Lyca branding will be displayed on P1 powerboats for another two years
Ethnic MVNO partners with charity’s community programme, which aims to increase the number of young people living in deprived areas to play cricket
Ethnic MVNO continues deal first signed in 2012 that has enabled it to utilise the Premier League club’s advertising, branding, signage and hospitality rights
Ethnic MVNO looking for turnover of €1.5 billion this year and to up subscriber numbers globally to 15 million
Ethnic MVNO also sponsoring Sportsman of the Year category at event, which celebrates excellence amongst outstanding black and minority ethnic sportspeople
MVNO returns to sponsor UK’s largest outdoor ice rink at the London park for six weeks
MVNO launches £5 SIM with money going to West Ham Community Sports Trust
Company veteran to lead operations in 17 countries and explore further expansion, with COO Premananthan Sivasamy becoming deputy chairman
O2 MVNO goes live with faster speeds, with a plan costing £12 a month offering 500 UK minutes, unlimited texts and data throughout this month