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Hollywood actor Kevin Bacon flies ‘EE Class’ in adverts to promote extended customer offer
It will highlight EE’s 4G availability across the UK
Adverts will feature football figures including former England captain Rio Ferdinand, Manchester United manager Jose Mourinho and former West Ham and Spurs boss Harry Redknapp
New and existing pay monthly customers will get six months of free access to BT Sport app
Telecoms giant has announced how it will integrate the mobile operator into its wider business following its £12.5 billion acquisition
New campaign builds on YouTube data which suggests 40 per cent of views in the UK come from mobile devices
Summer promotion highlights offer whereby customers will receive 1GB of free data when they top-up by £10