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Dorchester Center, MA 02124
Apple’s latest flagship is due to go on sale tomorrow (September 16), but the Covent Garden store lacked the usual crowds that have accompanied previous release days
Flagship store on Regent Street sees shelves of new Rose Gold colour variant and 128GB models sell out in under one hour
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Thousands of Apple fans storm Regent Street as the iPhone 6 and iPhone 6 Plus go on sale
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CEO Tim Cook says sales have the exceeded company’s expectations, and that it could have sold many more with greater supply