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Chinese manufacturer intends to rise above Apple and even Samsung in the market; Flagship Ascend P7 to spearhead growth strategy as brand awareness soars in four years
20 employees from chip-maker Freescale Semiconductor also among those missing
Manufacturer’s goal is to become more focused on consumer experience
Samsung stole the headlines by unveiling the Galaxy S5 but with a number of other device launches at the show, competition promises to be just as fierce as ever this year
The Mobile News editorial team discuss all the news and product announcements from the 2014 Mobile World Congress in Barcelona
Emerging markets and focus on cheaper handsets to drive growth
Exertis Micro-P appointed exclusive distributor for hardware
After a barren couple of years, MWC is set to get it mojo back as most of the handset manufacturers ready big product launches
It added two tablets, a smartphone, a wifi hotspot and a wearable fitness tracker with removable Bluetooth earpiece to its portfolio today (February 23)
Handset manufacturers have save major product launches for outside of MWC over the past couple of years but as Paul Withers explains, they’re likely to make a welcome return to this year’s event