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O2 launches new multi-million pound campaign for Priority
Promotion, which starts with a television advert tonight, will showcase new offers Boots, ODEON, Cafe Nero, Zizzi and All 4
O2 to launch £8.4m advertising campaign for Refresh tariff
Campaign will celebrate second anniversary of Refresh tariff as operator “halves bills” by removing handset cost
O2 launches £7m ‘Be More Dog’ campaign for Priority app
Above-the-line campaign, which begins this Saturday, aims to highlight all the benefits of the operator’s digital loyalty service
Three: Pony ad campaign bigger hit than O2’s ‘be more dog’
Dance Pony Dance saw more views on YouTube and more mentions on social media than O2’s campaign, Three says
O2 launches £10m ad campaign ahead of 4G launch
Major ATL push, which appeals to consumers to ‘Be more dog’, is part of a refreshed brand strategy by the operator