Mainline to push elite B2B club

Currently, the club is 17-strong and was recently placed under the guidance of former marketing director Gail Hollinshead. Sales and marketing director Darryl Brunt said the distributor wanted to increase membership to 30.

He said: “We have a number of dealers who would be suitable for the program but are not in it. In six months we would like to grow numbers to up to 30.”

Brunt said members would receive similar benefits to federated Orange dealers, in terms of services and resources.