EE Opens first Scotland Experience store in Scotland with Glasgow launch

EE has expanded its retail footprint in Scotland with the opening of its first Experience Store in Glasgow.

The new store, located in the city’s Braehead Shopping Centre, opened was officially launched by former Scotland rugby captain John Barclay.

As with other Experience stores the retail format iis part of EE’s push to reinvent the in-store experience. The Glasgow outlet is one of more than 400 EE stores holding online safety appointments run with with Internet Matters, to help parents and children with safe device and internet use.

The Glasgow launch is the fourth EE Experience Store to open in 2025, as the operator presses ahead with a £3 million investment in its physical retail estate over the next 12 months.