HSC’s new fast lane

HSC dealers should “get in the fast lane” as T-Mobile “PROStockists”, proclaimed the airtime distributor to push its latest dealer programme.

Judging by it’s activity and drive forward so far this year, HSC is certainly putting its foot down on the accelerator.

This year the company has undergone a series of changes. It has re-branded to the snappy ‘HSC’ from the old ‘Hugh Symons Communications’ and moved to new offices in Poole. The launch of the T-Mobile PROStockist programme is just another feather in its cap.

Last month HSC launched the programme to the majority of its dealer base at the RBS Williams F1 Conference Centre in Grove, Oxfordshire, the home of the Williams Formula 1 motor racing team, and hence the backdrop for the “fast lane” catch-cry.

HSC sales manager Carlos Pestana outlined that dealers must make a minimum of 50 new connections/upgrades per quarter to qualify for the PROStockist, and put through 15 new business connections for the range of business benefits on offer.

HSC business manager Bob Sweetlove (pictured) says the launch of the PROStockist programme is designed to narrow the gap between the benefits a stockist and a direct dealer receives.

“What we’re trying to do is give the stockists additional tools and the ability to perform and access the network tools similar to a direct account,” he says.

“We’re not necessarily looking to close the gap completely, but it’s about taking the stockists that have committed more to T-Mobile that will perform above the minimum requirements.

“That’s why we’re asking them to make a minimum of 50 connections per quarter, which is more or less between what a stockist and direct dealer is asked to do.”

Those dealers qualifying will receive a number of benefits and support options down the line. All their existing base and new customers that connect to T-Mobile will be ringfenced from any direct network activity and additional £20 bonuses will be given for every T-Mobile Business 1 Plan connection made.

Exclusive incentives and rewards are on offer with dealer leagues based on volume, data and quality established, and improved access to point of sale material and stock through an online order portal.

Members will be able to request BlackBerry and T-Mobile off-site training and soon will also have the ability to offer free USB modems and laptops to their customers, with access to The Carphone Warehouse’s Geek Squad for assistance in technical support issues.

Sweetlove says: “The first component is giving the PROStockists more knowledge, keeping them better informed of the new products and services coming out from the likes of T-Mobile and RIM.

“The second is promoting an impeccable service – providing something above anything they can get from anyone else and also building on the relationship we already have with the PROStockists, working closer with them through this scheme, so they can become even more loyal to ourselves and T-Mobile.

“Also, if they have customer complaints that have more complexity to them, we can get them resolved so they can concentrate on writing more business.”

Full article in Mobile News issue 440 (June 1, 2009).

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