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Almost half the UK population believes AI features on smartphones are overhyped, according to a new study commissioned by Uswitch.com, the comparison and switching service. The survey, conducted by research firm Opinium, quizzed 2,000 UK adults last month. The results reveal that consumers want AI tools to be practical, intuitive, and relatable. For brands to
The Mobile News Awards, the premier awards event for the UK mobile channel, promises to be another unforgettable night in 2025 with the announcement that award-winning comedian and television star Milton Jones will host the evening on April 3 at The London Hilton on Park Lane. Known for his unique style and brilliant wordplay, Milton
Private 5G networks across West Sussex are to be deployed to boost local food and wine production using testing sensors, drones, and cameras. The initiative has been given a £3.8 million grant from the Department of Science, Innovation and Technology It brings together a consortium including West Sussex County Council, West Sussex Growers, Brighton University,
Tesco Mobile Chief Customer Officer Rachel Swift has joined Virgin Media O2 as Brand and Advertising Director to lead brand strategy, loyalty, sponsorship and partnerships, and advertising, Her appointment marks a return to O2 where she was brand and creative Director for two years.. She has also held similar positions at John Lewis and Marks
Apple has announced that its annual September iPhone launch event is set for September 9 at 6 pm GMT. We’re anticipating the reveal of the iPhone16 and iPhone16Pro ranges, which are rumored to feature larger screens due to thinner bezels—going from 6.1 inches to 6.6 inches, and from 6.7 inches to 6.9 inches for the
Vodafone’s prepay team has given its 2024 Vodafone Prepay Campaign of the Year award to distributor GK Telecom GK is a PAYG SIM distributor for all networks, and also distributes for MVNOs such as Giffgaff, Smarty, Voxi, and Lebara. The company handles all the tariff refreshes and summer and winter promotions for Vodafone and other
eSIM Go has signed Confused.com to its Breeze affiliate partner programme. The comparison web site will now offer travel insurance customers an eSIM Go eSIM of up to 2GB of free mobile data to use in selected countries around the world . eSIM Go recently signed uSwitch as an affiliate and says there is strong
Virgin Media O2 has used a helicopter to deliver three new 4G mobile phone masts to the remote Uist islands in the Outer Hebrides as part of the £1bn Shared Rural Network programme. Uist is a group of six islands that are part of the Outer Hebridean Archipelago, which is part of the Outer Hebrides
Three UK is using former hardman footballer Vinnie Jones in a campaign with Chelsea F.C. and Samaritans to address mens’ mental health issues In an online video, Jones talks abouth is own mental health issues with Chelsea players Cole Palmer, Nicolas Jackson, Robert Sanchez and Alfie Gilchrist and encourages them to ‘talk more’. Jones said: “I
Tesco Mobile added over 200,000 new pay-monthly subscribers and boosted its market share by 12 per cent last year. The network, which recently renewed its network agreement with Virgin Media O2 for another 10 years. also improved its churn rate and now claims to be the UK’s largest MVNO with 5.5 million customers. Tesco Mobile