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O2 is showing real strategic leadership in the market to reinvigorate its retail business, but it risks alienating staff as redundancies loom unless it manages the situation delicately
James Browning, managing director of 20:20 Mobile UK, predicts a tough time for OEM brand in 2011
Christian Nellemann, chief executive of XLN Telecom, predicts an increase in data costs as networks reach capacity in 2011
Guy Laurence, chief executive of Vodafone UK, suggests investment in network infrastructure will become key as data devices continue to grow in 2011
Samsung UK and Ireland managing director Simon Stanford reckons mobile spend is protected to an extent despite economic difficulties, but that manufacturers must earn consumers’ attentions with continued innovation
Marcelo Claure, founder and chief executive of US handset distributor Brightstar, predicts a riot – of a broad-ranging new breed of connected devices in 2011 – and an urgency for smart supply chain agents
James Murray, chief of O2 and Vodafone service provider Alternative Networks, reckons recent events have put effective mobile working at a premium in 2011
Andrew Boden, managing director of Everything Everywhere airtime distributor Mainline, says 2011 will see lines between mobile, fixed line and IT systems properly blurred
Store closures and redundancies to hit O2’s retail business, although it claims investment and overall staff numbers will be up in 2011 as it puts focus on technical support for customers
Statistics show handsets sales are down but smartphone sales now account for half of all sales