Vodafone’s VOXI Mobile youth-focused network reaches a million subscribers

Staff Reporter

March 24, 2025

Vodafone’s Gen Z focussed MVNO VOXI Mobile has reached a million subscribers..

Launched in 2017 as a sub-brand of Vodafone, VOXI was designed to appeal specifically to younger users with a flexible, contract-free model and unlimited access to Instagram, TikTok, WhatsApp, Snapchat and YouTube — without eating into data allowances.

“Reaching one million customers is an exciting milestone for VOXI and reflects our commitment to delivering innovative propositions tailored specifically to young people’s evolving needs,” said Head of VOXI Scott Currie

“Our continued focus on understanding Gen Z has enabled us to differentiate in a highly competitive market, building a distinctive brand that genuinely resonates with our customers.”

Currie: “a dsstinctive brand that resonates with customers.”

In 2020, it launched VOXI For Now, a low-cost tariff providing unlimited 5G data, calls, and texts for £10 per month to anyone pm benefits. Last year VOXI integrated generative AI into its customer service with a chatbot that uses human-like conversation to handle complex support queries.

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