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Vodafone strikes online retail extension with AO

Saf Malik
October 11, 2019

The partnership will expand the leading tech communications provider’s high street presence

Vodafone have today signed a new strategic partnership with leading online electicals retailer AO.

The new deal will include services such as Vodafone Unlimited and its recently launched range of unlimited mobile data plans for both 4G and 5G as well as VOXI, Vodafone’s youth brand that offers unlimited data on social media.

The partnership deepens the range of products available to AO customers.

Vodafone UK CEO Nick Jeffrey said: “We’ve partnered with AO to give consumers more choice and better value, whether through our unlimited data plans and entertainment packages for households with multiple devices, or VOXI, our youth brand that offers endless data on social media.”

AO founder and chief executive John Roberts added: “AO is determined to bring value, choice and service to customers in the UK mobile phone market and this is another big step on that journey.

“As an online retailer, we can offer lower prices for customers. This extended partnership with Vodafone will also provide them with access to some of the very latest network innovations, especially 5G, at a time when connected devices are playing an increasingly central role in people’s lives.”

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