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Vodafone will underpin Dixon’s mobile offer launching later this year
Vodafone and Dixons Carphone will become exclusive partners after signing a new deal to create a multiyear partnership.
Under the new contract, Currys PC World and Carphone Warehouse customers will have access to deals from Vodafone.
A spokesperson for the company said: Dixons Carphone has 300 stores across the UK, with thousands of colleagues delivering expert advice on mobile plans and a market-leading range of top branded mobile handsets, networks and accessories.
“In terms of networks, we’ll be offering Vodafone, Virgin and iD Mobile.”
Additionally, Vodafone will also support Dixon Carphone’s new mobile offer which is launching later this year alongside iD Mobile – Dixon’s MVNO service.
Vodafone Consumer Director Max Taylor said: “This is a very exciting new agreement for us, that ensures connectivity to our award-winning network is made available to even more people across the UK. This is a completely new and exclusive arrangement, which will drive customer experience improvements and value growth for both parties.
“The partnership gives us the opportunity to work more closely together than ever before, focusing on creating more innovative mobile solutions for customers.”
Dixons Carphone Chief Commercial Officer Ed Connolly said: “We’re delighted to develop our long-term partnership with Vodafone which will see them become our exclusive MNO partner ahead of our new mobile offer launching later this year.
“Together, we’ll provide an exciting and innovative new mobile offering designed with modern customers’ needs in mind. The new offer will give customers better flexibility, transparency and value and is the final step in the transformation of our mobile business.”
For reaction on the news, see the next issue of Mobile News Magazine.
